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Thursday, May 12 • 10:00am - 10:50am
Attracting Project Contributors While Staying Independent - Shane Curcuru, Apache Software Foundation

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Want to find new ways to draw in contributors to your project? Looking to attract ideas and attention from some of the corporate vendors, but don't want to lose your independence? Don't know how to approach your employer's plans to launch BigCo's SuperLucene product?

Learn how to improve your project's brand, drawing in newcomers as productive contributors, and defending your brand from aggressive vendors. Dealing fairly and firmly with companies mis-using your good reputation seems hard, but it doesn't need to be.

Learn about what uses of Apache brands that are OK, versus infringing uses hungry vendors try to use - and how to stop them. The strong independent reputation of your project and Apache overall relies on every PMC policing their own brand effectively and fairly. The Trademarks Committee is here to help!

avatar for Shane Curcuru

Shane Curcuru

Founder, Punderthings Consulting
Shane serves as V.P. of Brand Management for the ASF, setting trademark and brand policy for all 250+ Apache projects, and has served as five-time Director, and member and mentor for Conferences and the Incubator. Shane's Punderthings consultancy is here to help both companies and... Read More →

Thursday May 12, 2016 10:00am - 10:50am PDT
Plaza C